BRAND BUILDER | DESIGNER | ATHLETE ADVOCATE
ROBERT
JUDIN
Sports branding expert with more than 10 years of experience in marketing, public relations, corporate partnerships, graphic design, social media, and audience development.
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Throughout my full-time and freelance career:
2,000+
Projects Completed
13
Pro & College Teams
500+
Athletes Worked With
Brands I've Worked With:
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Creative Director, Co-Founder
Cinco Creative, LLC
Nov. 2023-Present
At Cinco Creative, I lead the agency’s creative vision across all campaigns and client engagements, serving as the primary strategist and decision-maker on brand direction, storytelling, and execution. I pitch and cultivate relationships with prospective clients and brands operating within — or looking to enter — the sports industry. My work spans the development and management of social media strategy for high-profile college athletes, as well as the execution of art direction, print and digital graphic design, copywriting, marketing and PR consulting, and visual brand development. Notable clients include Adidas, Overtime, Keenan Allen, Marvin Harrison Jr., D.J. Lagway, K’Lavon Chaisson, and others.
Creative Director, Co-Founder
Cinco Creative, LLC
Nov. 2023-Present
At Cinco Creative, I lead the agency’s creative vision across all campaigns and client engagements, serving as the primary strategist and decision-maker on brand direction, storytelling, and execution. I pitch and cultivate relationships with prospective clients and brands operating within — or looking to enter — the sports industry. My work spans the development and management of social media strategy for high-profile college athletes, as well as the execution of art direction, print and digital graphic design, copywriting, marketing and PR consulting, and visual brand development. Notable clients include Adidas, Overtime, Keenan Allen, Marvin Harrison Jr., D.J. Lagway, K’Lavon Chaisson, and others.
Sports Public Relations Lecturer
University of Florida
July 2023-Present
At the University of Florida's College of Journalism and Communications, I develop and teach courses focused on branding and public relations within sports, including "Sports Branding," "NIL Design & Development," and "Visual Branding." These courses equip students with practical knowledge on generating brand equity, developing audiences, establishing personal branding within NIL, and solving problems with out-of-the-box PR, marketing, and creative strategies.
Director of Marketing & Creative Media
The Draft Network
Aug. 2019 - July 2023
As the Director of Marketing & Creative Media, I led a complete brand audit and rebranding initiative, overseeing the design of new brand assets. I managed and executed full-scale marketing campaigns, monitored social media strategy, and directed the creation of all visual content. Additionally, I played a key role in partnership proposals and ensuring brand consistency across all platforms.
Director of Marketing & Creative Media
The Draft Network
Aug. 2019 - July 2023
As the Director of Marketing & Creative Media, I led a complete brand audit and rebranding initiative, overseeing the design of new brand assets. I managed and executed full-scale marketing campaigns, monitored social media strategy, and directed the creation of all visual content. Additionally, I played a key role in partnership proposals and ensuring brand consistency across all platforms.
Athletics Graphic Designer
University of Miami
Oct. 2018 - Aug. 2019
In my role at the University of Miami, I designed marketing and recruiting materials for various sports. My work spanned social media graphics, motion graphics, in-arena displays, and promotional content. I also contributed to the execution of a complete athletics brand audit and rebranding effort, as well as with art direction and execution of team media days.
Creative Director, Co-Founder
Cinco Creative, LLC
Nov. 2023-Present
At Cinco Creative, I lead the agency’s creative vision across all campaigns and client engagements, serving as the primary strategist and decision-maker on brand direction, storytelling, and execution. I pitch and cultivate relationships with prospective clients and brands operating within — or looking to enter — the sports industry. My work spans the development and management of social media strategy for high-profile college athletes, as well as the execution of art direction, print and digital graphic design, copywriting, marketing and PR consulting, and visual brand development. Notable clients include Adidas, Overtime, Keenan Allen, Marvin Harrison Jr., D.J. Lagway, K’Lavon Chaisson, and others.
Director of Marketing & Creative Media
The Draft Network
Aug. 2019 - July 2023
As the Director of Marketing & Creative Media, I led a complete brand audit and rebranding initiative, overseeing the design of new brand assets. I managed and executed full-scale marketing campaigns, monitored social media strategy, and directed the creation of all visual content. Additionally, I played a key role in partnership proposals and ensuring brand consistency across all platforms.
Football Graphic Designer
Oregon State University
Feb. 2018 - Sept. 2018
At Oregon State University, I specialized in football recruiting graphics, creating custom posters, social media visuals, apparel designs, and business cards for staff and coaches. I executed recruiting photoshoots and served as a liaison between the football program and the print shop while leading creative ideation for all football content.
College Football Analyst & Media Personality
Campus Insiders (Silver Chalice Ventures)
Oct. 2015 - Apr. 2017
During my time with Campus Insiders, I led company's coverage of college football recruiting content while breaking numerous company records for web traffic and social engagements. I produced college commitment and top schools videos for multiple blue-chip football prospects. I conducted interviews and wrote articles while covering the PAC-12 and Mountain West football leagues, and I served as a secondary writer for college basketball content.
Corporate Partnerships Intern
Charlotte Hornets
Sept. 2014 - Apr. 2015
As an intern with the Charlotte Hornets, I orchestrated on-site activations for corporate partners, designed business proposals for potential and current partners, maintained partnerships inventory, made sure partner contracts were readily available, and assisted in community relations, basketball operations and other departments as needed.
Sports Public Relations Lecturer
University of Florida
July 2023-Present
At the University of Florida's College of Journalism and Communications, I develop and teach courses focused on branding and public relations within sports, including "Sports Branding," "NIL Design & Development," and "Visual Branding." These courses equip students with practical knowledge on generating brand equity, developing audiences, establishing personal branding within NIL, and solving problems with out-of-the-box PR, marketing, and creative strategies.
Athletics Graphic Designer
University of Miami
Oct. 2018 - Aug. 2019
In my role at the University of Miami, I designed marketing and recruiting materials for various sports. My work spanned social media graphics, motion graphics, in-arena displays, and promotional content. I also contributed to the execution of a complete athletics brand audit and rebranding effort, as well as with art direction and execution of team media days.
Athletics Marketing Intern
University of Notre Dame
Aug. 2017 - Feb. 2018
During my internship at Notre Dame, I spearheaded marketing efforts for various Fighting Irish sports: soccer, track & field, golf, and others. I also served in a secondary marketing role for Notre Dame's football, hockey, baseball, and basketball teams. I developed promotional campaigns, managed in-game activations, and assisted with deliverables related to premium seating and sponsorships. My work included designing posters, schedule cards, billboards, and social media content while overseeing the marketing calendar for the sports on which I was the account manager.
Basketball Operations Assistant
Chicago Sky
May 2015 - Oct. 2015
During my time with the Chicago Sky, I assisted coaches with player development and training, orchestrated logistics for visiting teams' arrivals and departures, prepared the Sky team for road trips, maintained the practice facility and equipment, and executed special requests as needed for the coaching staff.
Football Graphic Designer
Oregon State University
Feb. 2018 - Sept. 2018
At Oregon State University, I specialized in football recruiting graphics, creating custom posters, social media visuals, apparel designs, and business cards for staff and coaches. I executed recruiting photoshoots and served as a liaison between the football program and the print shop while leading creative ideation for all football content.
Football Graphic Designer
Oregon State University
Feb. 2018 - Sept. 2018
At Oregon State University, I specialized in football recruiting graphics, creating custom posters, social media visuals, apparel designs, and business cards for staff and coaches. I executed recruiting photoshoots and served as a liaison between the football program and the print shop while leading creative ideation for all football content.
Athletics Marketing Intern
University of Notre Dame
Aug. 2017 - Feb. 2018
During my internship at Notre Dame, I spearheaded marketing efforts for various Fighting Irish sports: soccer, track & field, golf, and others. I also served in a secondary marketing role for Notre Dame's football, hockey, baseball, and basketball teams. I developed promotional campaigns, managed in-game activations, and assisted with deliverables related to premium seating and sponsorships. My work included designing posters, schedule cards, billboards, and social media content while overseeing the marketing calendar for the sports on which I was the account manager.
Athletics Marketing Intern
University of Notre Dame
Aug. 2017 - Feb. 2018
During my internship at Notre Dame, I spearheaded marketing efforts for various Fighting Irish sports: soccer, track & field, golf, and others. I also served in a secondary marketing role for Notre Dame's football, hockey, baseball, and basketball teams. I developed promotional campaigns, managed in-game activations, and assisted with deliverables related to premium seating and sponsorships. My work included designing posters, schedule cards, billboards, and social media content while overseeing the marketing calendar for the sports on which I was the account manager.
College Football Analyst & Media Personality
Campus Insiders (Silver Chalice Ventures)
Oct. 2015 - Apr. 2017
During my time with Campus Insiders, I led company's coverage of college football recruiting content while breaking numerous company records for web traffic and social engagements. I produced college commitment and top schools videos for multiple blue-chip football prospects. I conducted interviews and wrote articles while covering the PAC-12 and Mountain West football leagues, and I served as a secondary writer for college basketball content.
College Football Analyst & Media Personality
Campus Insiders (Silver Chalice Ventures)
Oct. 2015 - Apr. 2017
During my time with Campus Insiders, I led company's coverage of college football recruiting content while breaking numerous company records for web traffic and social engagements. I produced college commitment and top schools videos for multiple blue-chip football prospects. I conducted interviews and wrote articles while covering the PAC-12 and Mountain West football leagues, and I served as a secondary writer for college basketball content.
Basketball Operations Assistant
Chicago Sky
May 2015 - Oct. 2015
During my time with the Chicago Sky, I assisted coaches with player development and training, orchestrated logistics for visiting teams' arrivals and departures, prepared the Sky team for road trips, maintained the practice facility and equipment, and executed special requests as needed for the coaching staff.
Basketball Operations Assistant
Chicago Sky
May 2015 - Oct. 2015
During my time with the Chicago Sky, I assisted coaches with player development and training, orchestrated logistics for visiting teams' arrivals and departures, prepared the Sky team for road trips, maintained the practice facility and equipment, and executed special requests as needed for the coaching staff.
Corporate Partnerships Intern
Charlotte Hornets
Sept. 2014 - Apr. 2015
As an intern with the Charlotte Hornets, I orchestrated on-site activations for corporate partners, designed business proposals for potential and current partners, maintained partnerships inventory, made sure partner contracts were readily available, and assisted in community relations, basketball operations and other departments as needed.
Corporate Partnerships Intern
Charlotte Hornets
Sept. 2014 - Apr. 2015
As an intern with the Charlotte Hornets, I orchestrated on-site activations for corporate partners, designed business proposals for potential and current partners, maintained partnerships inventory, made sure partner contracts were readily available, and assisted in community relations, basketball operations and other departments as needed.
I have a deep-rooted passion for sports and creative problem solving. I enjoy storytelling and crafting strategic brand messaging and tone to connect with audiences through visual branding and content.
I hold two B.S. degrees from the University of Florida in Journalism and Sport Management. My time at UF equipped me with the knowledge and skills to generate creative solutions to complex problems, generate stories and craft narratives in visual ways, and project manage while maintaining efficiency and productivity — aligning myself as a passionate and effective leader, who fosters an atmosphere of cohesion to support collaborative processes and workflow.
Illustrator
Expert Level
Photoshop
Expert Level
InDesign
Expert Level
After Effects
Advanced Level
Figma
Advanced Level
Framer
Advanced Level
DESIGNER
BRAND BUILDER
MARKETER
STORY TELLER
DESIGNER
BRAND BUILDER
MARKETER
STORY TELLER
Bachelor of Science, Journalism
University of Florida
May 2015
Specializd in graphic design and storytelling while anchoring various sports segments for WUFT, hosting shows and providing live radio updates for ESPN 850/WRUF.
Bachelor of Science, Sport Management
University of Florida
May 2015
Developed key relationships as a member of the Gator Sport Management Organiztion, learning about internal and external sports operations, facilities, project management, and more.
Additional Work Samples Via My Agency:
Cinco Creative
Looking to start a project or need consultation? Let's connect!
Gainesville, Florida